According to the National Association of Realtors® 2017 Profile of Home Staging, released in July, more than 60% of sellers' agents say that staging a home decreases the amount of time a home spends on the market, while more than 70% of buyers' agents said that staging a home makes it easier for buyers to visualize the property as their future home and 40% are more willing to walk through a staged home they first saw online.
However, according to the same report, almost 40% of buyers' agents said that staging positively affects a home's value if the home is decorated to the buyer's taste, meaning that a home's staging should be designed to appeal to the largest number of potential buyers.
The National Association of Realtors®, "The Voice for Real Estate," is America's largest trade association, representing more than 1.2 million members involved in all aspects of the residential and commercial real estate industries.
In a study performed in 2013 by the Real Estate Staging Association, same houses being listed on the market for around 140 days on average, but not staged, received their first offer, on average, in 40 days, after being professionally staged (THE CONSUMER’S GUIDE TO REAL ESTATE STAGING™ - 2007-2014 Real Estate Staging Association)
Sellers' agents report more value is added when property is staged: 29 percent reported an increase of 1-5% in dollar value offered by buyers, 21 percent reporting an increase of 8 -10 %, and 5 percent reported an increase of 11-15%. No sellers' agents reported a negative impact. (National Association of Realtors® 2017 Profile of Home Staging)
Staging the living room for buyers was found to be most important (55 percent), followed by staging the master bedroom (51 percent), and staging the kitchen (41 percent) ( National Association of Realtors® 2017 Profile of Home Staging)
Thirty-eight percent of sellers’ agents said they stage all sellers’ homes prior to listing them for sale. (National Association of Realtors® 2017 Profile of Home Staging)
The most common rooms that are staged include the living room (83%), kitchen (76%), master bedroom (69%), and the dining room (66 %) (National Association of Realtors® 2017 Profile of Home Staging)
Home Staging is the preparation of a home to sell, by a professional who specializes in this form of design and has been certified and trained on the art of home staging. A professional home stager has the necessary knowledge and resources and also can objectively view the home as a product, highlighting its positives while downplaying its flaws. It is based on a systematic and coordinated methodology, in which design principles are combined with knowledge of real estate trends and buyer's psychology, in order to attract more buyers willing to make an offer in the shortest time possible.
Statistics suggests that the cost of home staging is significantly less than the price reduction you would apply after your unstaged property has been on the market without receiving any firm offer. For a reasonable amount of money, you can have a detailed photo-filled report with cohesive action plan of what you can do to maximize the value of your home!
Even if your house may sell quite quickly in a good market, you may lose a great opportunity of receiving a higher price if it would have been professionally staged. Remember, HSR Certified professionally staged homes sell on a conservative average for10%+ more in a good market (see the Latest Home Staging Statistics).
Home sellers are usually unable to successfully stage their own home. Even you may have an eye for decorating, when confronted with time consuming tasks of painting, hiring workers, and searching for the perfect accessories, these tasks can be exhausting. When you confine this to a home stager, you relieve the extra stress and can focus on other aspects of home selling. Other thing to consider is that it is difficult for you to see your house objectively and therefore market and package it effectively. That’s what certified professionals are for and that is where the greatest returns come in.
Only 10% on average of home buyers can actually visualize the potential of a home. Buyers can not visualize size and scale and imagine clear room functions, so furniture gives them a frame of reference.
Buyers do not buy houses, they buy a life style. In a vacant property, there is no emotional connection. With only floors, walls, and ceiling to look at, and with no furniture and other decorative accessories, buyers will scrutinize the smallest flaws of the house. Moreover, a room without furniture tend to look smaller.
When selling (or renting) a vacant house, your asking price will be the only negotiation tool you have which equals big opportunities lost.
Real Estate Staging Association
Home Staging Certification Training
American Society of Home Stagers and Redesigners